Index Routecore
On-floor merchandising compliance checks for brands and distributors operating in Bangkok and across Thailand—planogram, POSM, and live promo execution.
We walk your agreed retail panel with a brand-approved checklist, score each store, and return photo-backed findings your trade team can act on the same week.
Our auditors walk assigned store panels with a brand-approved checklist. We capture share of shelf, facings, adjacency, pricing strips, and POS placement, then score each location against your trade marketing brief. Findings arrive as a structured report with photo evidence, store IDs, and corrective priorities your field team can act on the same week.
Audit detailsExtend a single visit into POSM verification, campaign checks, or a recurring scorecard programme.
Verify that displays, wobblers, gondola ends, and temporary stands match approved trade marketing kits.
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Audit in-store promotions against mechanic, price point, and communication standards during live campaigns.
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Recurring audit cycles with scored KPIs across a defined Thai retail panel for brand and distributor teams.
Learn moreClear briefing, disciplined floor work, actionable reporting—without inventing urgency for your retailers.
Share planograms, POSM kits, and the store list. We confirm scoring rules before the first door opens.
Auditors capture facings, displays, and promo builds with photo evidence tied to store IDs.
You receive a structured report with critical fails prioritised for distributor or agency follow-up.
“Their Bangkok panel scores matched what our field managers saw—without the lag of waiting for month-end distributor photos.”Trade marketing lead, FMCG brand operating in Greater Bangkok
Practical observations from Thai retail floors for brand and agency teams.
How auditors distinguish temporary out-of-stock from lasting planogram drift on high-traffic Thai grocery floors.
What we see when temporary displays meet overnight category resets in Thai convenience retail.