About Index Routecore
We help brands see what actually sits on the shelf—not what the trade letter promised.
Index Routecore Trade Marketing is based in Din Daeng, Bangkok, and specialises in merchandising compliance audits for brands, agencies, and distributors working Thai modern and traditional trade.
Our auditors are briefed on your planograms, POSM kits, and promo mechanics before they enter a store. Reports stay factual: store IDs, photo evidence, scored KPIs, and clear corrective priorities. We do not invent scarcity, inflate urgency, or sell checkout tools—our work stops at the audit handoff so your commercial teams can act.
Whether you need a one-off Bangkok hypermarket sweep or a monthly multi-store scorecard, we size the panel to your budget and retailer access.