Audit process
How Index Routecore turns a trade marketing brief into scored, photo-backed merchandising compliance results.
From brief to handoff
One purpose: make store execution measurable for brand and distributor teams operating in Thailand.
Scope the panel
We confirm retailer banners, store count, visit windows, and whether the job covers shelf, POSM, promo execution, or a blended scorecard. Travel outside Greater Bangkok is planned with you up front.
Lock the scoring rules
You supply planograms, kit lists, and the trade letter. Together we define pass/fail thresholds so every auditor scores the same way in Din Daeng, Bang Na, or upcountry stores.
Execute store visits
Auditors walk assigned panels, capture evidence, and note critical fails that need same-week intervention. Visits respect retailer access rules and your confidentiality requirements.
Deliver the report
You receive store-level scores, photo references, and a prioritised corrective list. Recurring programmes add wave-over-wave trends so trade marketers can track execution quality.