Reading a Planogram Gap in Bangkok Hypermarkets
How auditors distinguish temporary out-of-stock from lasting planogram drift on high-traffic Thai grocery floors.
Planogram compliance in Bangkok hypermarkets rarely fails for a single reason. Temporary out-of-stock, late replenishment, and intentional local resets can look identical in a quick photo. Our field method starts with the approved facing map, then checks inventory depth behind the first row before marking a gap as structural drift.
Auditors note the time of day, category traffic, and whether competitor SKUs have expanded into the empty bay. That context matters when trade marketers decide whether to escalate with the retailer or simply schedule a restock follow-up.
For brand teams operating across Din Daeng, Bang Na, and suburban clusters, a consistent scoring rule—gap width, duration signal, and adjacency—keeps multi-store reports comparable week to week.