Scoring Promo Mechanics Without Fake Urgency
A practical checklist for verifying live promotions against the trade letter—price, mechanic, and staff briefing.
Promo execution audits should measure what shoppers actually encounter: the price on the strip, the mechanic on the header, and whether staff can explain the offer. Invented scarcity claims or countdown language have no place in a compliance scorecard and do not appear in our reports.
We score three layers—communication accuracy, physical build, and staff readiness—then flag critical fails that risk brand or retailer complaints. Timing the visit inside the campaign window is essential; a perfect build after the end date is still a miss for trade marketing ROI.
Share the trade letter and creative pack with auditors before the first store call. Ambiguous briefs produce ambiguous scores.